“Without taking risks, there is hardly any scope for progress. The risks that I took years ago, today feels like fun.”
A Man with a Plan
In 2011, when Shareef Muhammed used to work a full-time job in a Qatar-based construction company, he used to invest a huge chunk of his earnings towards his businesses. People scorned his idea and ridiculed him. He, however, always had his eyes on the prize and focused on achieving his goals. It was a struggle, but he refused to give up.
Now, a little lesser than a decade later, Shareef Muhammed sits in his expansive Cubes International Group headquarters office, proving his naysayers wrong. Today, his businesses are industry leaders and he can proudly claim to have built them from the ground up and all of the eight verticals of Cubes International Group lay on a foundation that is debt-free.
Unravelling the Cubes
His stint in a vehicle leasing company providing vehicles for construction purposes revealed his true business strengths. He managed to provide approximately three hundred drivers for the project and soon the Turkey-based company invited them to become a sub-contractor. The counts went up from 300 to 1300 in no time and his dedication to his work eventually led him to set up shop in Kerala. In 2017, they began work for Cubes International Logistics and it was up and running by 2018.
Shareef believes that, in India, businesses provide unlimited scope which led him to open more companies in his home country. He credits all of his companies’ successes to the teams and their methodologies to take his ventures forward.
Under the parent company Cubes International Group, Shareef oversees and manages the affairs of Cubes International Developers, Cubes International Logistics, Cubes International Facility Management, Cubes International Management Services, Cubes Trading and Contracting, Cubevo International Trading, Psycho Designs and Cascade Foodstuff Trading. They’re involved in sectors from construction to facility management to consulting and management to FMCG! Under these banners, the Cubes family has operations in UAE, Qatar, India and the U.S.- working towards their global footprint.
Success- A Result of Patience and Belief
Shareef remains resilient and takes on challenges with a smile. He takes calculated risks- which so far, have always paid off. He “paddles through the rough seas and takes challenges with ease”. He follows a method that has always worked for him- he comes up with an idea, backs it up with market and feasibility studies, sets up the process and gets the motors running to start drawing in profits. Once that happens, he has already dreamt up the next big thing and hustles on setting up the next vertical to his business.
Shareef lives his life out of the box yet when it comes to his businesses, practices ‘Cubes-ism’- he refuses to shy away from multifaceted businesses and dominates the field by being a strong leader!
This article has been written by Neha Nambiar.