What do space blankets, winter jackets and home insulation have in common? The material from all three are now used to keep a Pizza Hut pizza hotter than ever as part of the pizza company’s all-new oven hot delivery system.
The delivery system features an all-new delivery pouch with 3M™ Thinsulate™ Insulation thermal technology and a re-engineered pizza box with crisp sheet inserts, which combined dramatically improves the overall heat curve.
“What consumers want more than anything else is a hot pizza, which is why we couldn’t be more excited about the system we have developed to make sure we serve a hot, crispy and craveable Pizza Hut pizza every time,” said Zipporah Allen, Vice President of Marketing, Pizza Hut. “This is just another way that Pizza Hut is making it easier for pizza fans to get a better pizza.”
Pizza Hut spent more than two years looking at the entire delivery ecosystem, from the box, to the pouch, to delivery dispatch at the restaurant. In addition to a re-engineered pizza box and a new crisp sheet, the research sparked the development of an all-new pizza delivery pouch featuring three different thermal insulation materials to help ensure the pizza stays oven hot, the cheese stays melted and the crust stays crisp.
The first layer is 3M Thinsulate Insulation– the same technology that is commonly used in ski jackets to keep you warm and dry. The second layer is a PET Aluminum Radiant Barrier, which reflects heat from the pizza right back into the pizza. It’s the same material that astronauts have in space blankets. The third layer is a polyester fiber padding that traps heat inside, like the pink insulation found in homes.
“By implementing the unique power of our Thinsulate Insulation, which is warmer than almost every comparable material on the market, we’re able to help Pizza Hut achieve their goal to deliver customers a hotter pizza than ever before,” said Mindy Murray, Brand Communications Manager, 3M.
The new and improved Pizza Hut pizza boxes feature thicker sides to lock in heat and keep the pizza in place throughout the delivery process. Each box includes a patented crisp sheet insert that is designed to keep the pizza elevated, locking in the oven-hot temperature, and keeping the crust crisp and craveable.
The all-new oven hot delivery system is the latest advancement as Pizza Hut takes a laser focus on improving the delivery pizza experience. They have hired nearly half of the 14,000 drivers that expected to by the end of the year and have implemented their proprietary delivery network algorithm, a multi-faceted technology system that drastically improves the accuracy and reliability of Pizza Hut deliveries across all 6,300 U.S. Pizza Hut restaurant locations.
The algorithm is capable of predicting how long a delivery will take and will account for variable factors such as weather, construction, traffic and other irregularities in the delivery pattern to enable safe, accurate deliveries.
To mark the arrival of the new hot delivery system, and with the winter season fashion right around the corner, Pizza Hut has designed a limited-edition “Pizza Parka, which is made from the same materials used in the delivery pouch.
“What better way to showcase how hot our new delivery system keeps our pizzas than outfitting some of our biggest fans with a winter parka made from the same materials,” said Allen. “The Pizza Parka is going to keep the lucky recipients hot in the same cold-weather elements that our pizzas often endure on the delivery trip from our restaurants to their front doors.”
Through the end of National Pizza Month (October), customers who place an online pizza order via pizzahut.com or the Pizza Hut app will be entered for a chance to have a Pizza Parka delivered along with their pizza. Fans can also tweet the pizza slice and flame emoji to @PizzaHut to enter to win, no purchase necessary.