Cochin Herald

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Tamo : Racemo

RACEMO is built on a patented MOFlex Multi-Material Sandwich (MMS) structure – a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market. This is being used for the first time ever in the automotive industry for passenger vehicles and it will help to bring to the Indian market, a product with increased exclusivity.

Futuristic Styling And Design

Designed at the Tata Motors Design Studio in Turin, Italy, RACEMO’s design is race car inspired – ‘fairly Spartan’. Stronger expressions of the IMPACT DESIGN elements i.e. Humanity Line, Slingshot Line and Diamond DLO, give the RACEMO an instant recognisability.

RACEMO is a good balance between high performance and practicality. With a power of 190 PS and a maximum torque of 210 Nm backed by the New Generation Turbo-Charged gasoline engine, RACEMO delivers an adrenaline-filled acceleration from 0-60mph in under 6 seconds. The body construction, with integrated crash safety protection with driver and passenger air bags, meets upcoming Indian regulations.

Connected Car Solutions

RACEMO attempts to create TAMO’s first digitally native car and is powered by connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface in collaboration with Microsoft. The vehicle owner through three screens in the instrument area can access the in-car connectivity experience.

As a core element of its new Passenger Vehicle strategy, Tata Motors recently introduced its new sub-brand – TAMO, an incubating centre of innovation working towards new technologies, business models and partnerships in order to define future mobility solutions. TAMO operates as an agile, ring-fenced vertical, in a low volume, low investment model to provide fast-tracked proves of technologies and concepts.

Making its world premiere, TAMO, today unveiled its start-up innovation – ‘RACEMO,’ a two-seater, Sports Coupe at the 87th Geneva International Motor Show. ‘RACEMO’ is the first in the series of innovations that addresses the challenges driven by the discontinuity and disruption in the automotive industry.
A perfect blend of Italian sensuality and Indian ingenuity, ‘RACEMO’ is India’s first globally developed ‘phygital’ car, merging the physical and digital worlds. Meant for the risk-taking, adventure loving, digitally native, mobile first technophiles of India, the RACEMO is also India’s first connected car. Powered by Microsoft, RACEMO will create a new benchmark in the industry for connected vehicles.

The RACEMO offers customers an opportunity to OWN, PLAY, RACE and EXPLORE, creating an immersive experience.

+ An exclusive opportunity to OWN RACEMO to experience the thrill, power and style of India’s first fully connected sports coupe.

+ Cultivate a race aspired generation to PLAY RACEMO+ in an interactive gaming environment in Microsoft’s Forza Horizon 3 – first Indian car to be available on this platform.

+ Provide an extreme experience to speed enthusiasts to RACE RACEMO+ via curated track activities.

+ EXPLORE RACEMO wrapped in a digital ecosystem through in-car connectivity with class-leading technologies and virtual reality through the Hololens experience

Speaking at the unveiling of ‘RACEMO’, Guenter Butschek, CEO & MD, Tata Motors said, “We launched our sub-brand TAMO as our answer to new technologies, business models and partnerships. ‘RACEMO’ is the first innovation from TAMO, and our emotional, unexpected leap to the future. Symbolising the change that is taking place at Tata Motors, ‘RACEMO’ is the proving ground of the TAMO family of vehicles and will drive the future of India’s connected generation. From styling and design to driver experience and technology, RACEMO is an extension of customers’ personality, as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand.”

The RACEMO experience comes alive across the different touch points at the Tata Motors pavilion. The street version RACEMO, the race version RACEMO+, the FORZA Horizon 3 gaming stations and the Hololens experience zones, plus in-car social media connect will capture the imagination of the visitors.

This symbolises the TAMO DNA that will provide discerning customers with the exclusive opportunity to experience the thrill, power and style of RACEMO.

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia.

Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles.

Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.


Cochin Herald

All stories by: Cochin Herald